Ruhi picks real narratives from the week that went by. She analyses them using storytelling tools. Every Friday. For 20,000+ paid subscribers.
What people have been saying
As you rightly point out, storytelling and building narratives are indispensable in the current age and am glad The Ken decided to launch a separate newsletter for this.
I have been an ardent follower of the Ken and really look forward to the inciting incident, especially because of the way it is written and structured.
Starting of course, with the name itself the screenwriting and storytelling elements that you put to use make the experience very engaging and intriguing.
Starting off with a popular timeless classic like The Prince succeeded as an attention grabber for the truckload of information that followed. Took the monotony out of reading "yet another business story."
Platforms like The Ken are revolutionizing the way financial/business journalism is done in India.
Love the way @TheKenWeb gives personal touch to each and every mail subscriber newsletter, makes reading so engaging and connected!!
About the writer
Ruhi is an award winning journalist with over 10 years of experience. She completed post graduation in journalism from the Asian College of Journalism and an M.Sc. in Development Studies from the London School of Economics. She has written over 100 stories on the healthcare sector for The Ken. She also co-instructs leaders undertaking the Narrative Thinking programme.
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