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Inciting Incident is our weekly newsletter about the most powerful tool of our age—stories. Stories told by businesses, leaders, governments.

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17 Mar, 23

Weight-loss drugs, and the real villain behind obesity

Ruhi Kandhari

10 Mar, 23

The impasse on the high seas has ended

Ruhi Kandhari

03 Mar, 23

Mistrust is at the heart of all conspiracy theories

Ruhi Kandhari

24 Feb, 23

MediBuddy, vHealth, and the enduring value of primary health networks

Ruhi Kandhari

17 Feb, 23

Male contraception is finding an audience again

Ruhi Kandhari

10 Feb, 23

Is India’s sustainable fashion moment here?

Ruhi Kandhari

03 Feb, 23

How layoffs are triggering unionisation in tech

Ruhi Kandhari

20 Jan, 23

The real story behind the villain that’s India’s population

Ruhi Kandhari

13 Jan, 23

The four-day workweek is up against the status quo

Ruhi Kandhari

06 Jan, 23

Indian pharma’s quality-quantity balancing act

Ruhi Kandhari

Harry receives his Hogwarts letter. Ned Stark's mentor dies. Mr. Darcy meets Elizabeth.

These are the inciting incidents in your favourite stories. They put the story in motion.

Leaders know just how powerful stories are.

This newsletter decodes narratives told by businesses and governments. Why some stories are powerful and others powerless.

26 Nov, 21

Bombay Hemp Company blazes a lonely trail

Ruhi Kandhari

Some succeed.

15 Oct, 21

Urban Company fights an image crisis

Ruhi Kandhari

Many fail.

Ruhi picks real narratives from the week that went by. She analyses them using storytelling tools. Every Friday. For 20,000+ paid subscribers.

What people have been saying

As you rightly point out, storytelling and building narratives are indispensable in the current age and am glad The Ken decided to launch a separate newsletter for this.

Sriram Sundaram

I have been an ardent follower of the Ken and really look forward to the inciting incident, especially because of the way it is written and structured.

Starting of course, with the name itself the screenwriting and storytelling elements that you put to use make the experience very engaging and intriguing.

Shruti Sharma

Starting off with a popular timeless classic like The Prince succeeded as an attention grabber for the truckload of information that followed. Took the monotony out of reading "yet another business story."

Madhumita Chakraborty

Platforms like The Ken are revolutionizing the way financial/business journalism is done in India.

Love the way @TheKenWeb gives personal touch to each and every mail subscriber newsletter, makes reading so engaging and connected!!

Abhimanyu

About the writer

Ruhi Kandhari

Ruhi is an award winning journalist with over 10 years of experience. She completed post graduation in journalism from the Asian College of Journalism and an M.Sc. in Development Studies from the London School of Economics. She has written over 100 stories on the healthcare sector for The Ken. She also co-instructs leaders undertaking the Narrative Thinking programme.