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Inciting Incident is our weekly newsletter about the most powerful tool of our age—stories. Stories told by businesses, leaders, governments.

Recent editions

Harry receives his Hogwarts letter. Ned Stark's mentor dies. Mr. Darcy meets Elizabeth.

These are the inciting incidents in your favourite stories. They put the story in motion.

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Leaders know just how powerful stories are.

This newsletter decodes narratives told by businesses and governments. Why some stories are powerful and others powerless.

Ruhi picks real narratives from the week that went by. She analyses them using storytelling tools. Every Friday. For 20,000+ paid subscribers.

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About the writer

Ruhi Kandhari

Ruhi Kandhari

Ruhi is an award winning journalist with over 10 years of experience. She completed post graduation in journalism from the Asian College of Journalism and an M.Sc. in Development Studies from the London School of Economics. She has written over 100 stories on the healthcare sector for The Ken. She also co-instructs leaders undertaking the Narrative Thinking programme.