Demonetisation Spin

The inconspicuous silence of Shopclues

The effect of demonetisation on a Unicorn, which calls itself the flea market of India


The obvious points must first be put on the table. And while we are at it, let’s arrange them neatly and logically; the points — both claimed and inferred.

  • You’ve probably heard this countless times. Shopclues is different from the other e-commerce players in India, the likes of Flipkart, Amazon, and Snapdeal. That Shopclues is the flea market of the country because it sells primarily to the other India — the India which lives in Tier two, three and four cities and towns.
  • You’ve probably not…
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