Self Harm

Incumbents: 0, Reliance Jio: 2 (Never bring a knife to a gunfight)

After losing the POI battle to Reliance Jio, incumbent telcos are about to lose the IUC one too. Their mistake was to rely on conventional tactics

football-970942_1920-1920x1228.jpg

Since the disruptive entry of Reliance Jio in September last year, India’s leading telecom incumbents – Bharti Airtel, Idea and Vodafone – have been hemorrhaging subscribers, revenue, and profits. But even in their darkest days of misery, they had one silver lining—every time a Jio subscriber called one of their own, their cash registers rang up 14 paise ($.002). This was the “interconnect usage charge” (IUC) that any wireless operator in India has to pay its peer for “terminating” a call on the latter’s network.

On first glance the amount looks too small to matter. Till you realize the…

To access this post, you must purchase Monthly Recurring or Quarterly.

Read the full story. Subscribe to Premium.

Why subscribe? Let us explain.

Already Registered?

Related stories

More stories in /Analysis & /Business

See all in Analysis & Business

This story is for subscribers only.
Subscribe or Log In

Read the full story. Subscribe to Premium.

Why subscribe? Let us explain.

The selected story is available only for paid subscribers. Might want to change your mind!

Or

Already Registered?

Questions?

What is The Ken?

The Ken is a subscription-driven media site. We write one story a day (weekdays only). These stories have sharp, original insights on technology, business, science and healthcare from India.

Why do I have to sign up to read your stories?

Our stories are not free. Well, some select stories are. But, a significant part of what we write at The Ken is for subscribers only. We put in a lot of effort and resources in writing our stories and believe that you must pay for good journalism.
Hence, our three plans. 1) The annual membership
2) The free sign up
3) The recurring quarterly subscription

On journalism and why you should pay for it, if you haven’t already seen it, here’s a great explainer from John Oliver.

So, one must pay for journalism?

Yes.

How many stories will I get if I take an annual membership?

200+ stories.

And, in the free sign up?

Four stories every month.

Do I get a refund?

We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am not getting my daily emails. Do I have to whitelist emails from The Ken?

An added benefit of your subscription (free/paid) are the daily personalised emails. These emails, at times, might end up in your spam/junk folder due to emojis, attachments or images. In case you’re not receiving these emails, it might help to whitelist us. If the problem still persists, write to us at support@the-ken.com.

Why am I unable to access the archives?

Full and unrestricted access to our archives is a feature of our annual membership.

My payment is not going through, what can I do?

Please write to us at support@the-ken.com detailing the payment error or queries.