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Inside India’s music streaming wars

Google Play Music is now in India. Joining Apple Music, Wynk, Gaana, Saavn and JioMusic. Amazon Prime Music and Spotify are coming too. It won’t be a party

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On 6 April, Google quietly launched its digital music offering—Google Play Music Unlimited—to users in India. There was no mega launch, no PR overdrive, no ad campaign. Quite unusual, given Google’s constant penchant for PR events in the country. It was a mere announcement tucked inside a blog post.

Seven years after it was first launched in the US, Google’s streaming music offering was finally in India too. Joining Apple Music, Wynk (from Bharti Airtel), Gaana (from Times Internet), Saavn and JioMusic (from…

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