Google Play Music is now in India. Joining Apple Music, Wynk, Gaana, Saavn and JioMusic. Amazon Prime Music and Spotify are coming too. It won’t be a party
India is slowly becoming a key market for foreign music streaming giants—Apple, Google, Amazon and Spotify
Google and Apple are betting on their “ecosystem advantage” resulting from Android and iOS
Meanwhile, Gaana and Saavn are betting on a strong market understanding and product differentiation
Everyone will not, can not survive
On 6 April, Google quietly launched its digital music offering—Google Play Music Unlimited—to users in India. There was no mega launch, no PR overdrive, no ad campaign. Quite unusual, given Google’s constant penchant for PR events in the country. It was a mere announcement tucked inside a blog post.
Seven years after it was first launched in the US, Google’s streaming music offering was finally in India too. Joining Apple Music, Wynk (from Bharti Airtel), Gaana (from Times Internet), Saavn and JioMusic (from…
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