Social media

The Instagram opportunity

Facebook Inc.’s photo-sharing app Instagram is fast emerging as a clear number two in India’s social media marketing dynamics


Last month, during Facebook’s quarterly investor call, Mark Zuckerberg, the company’s CEO, took some time speaking about Instagram’s potential as an advertising powerhouse. It wasn’t surprising one bit. He said, “Instagram is growing quicker on a percentage basis but it’s much smaller. The ad load opportunities are higher on Instagram because Instagram is at a lower ad load than Facebook so there is an opportunity for us to continue to grow ad load on Instagram probably beyondin a longer time frame than there is on Facebook because…

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