Good morning [%first_name |Dear Reader%],

It’s Rounak here for Ka-Ching! this week. If you’re subscribed to our climate sector newsletter Green Margins, you may have seen my recent piece on Punjab National Bank’s struggles with ESG (environment, social, and governance) compliance. But this is the first time I’m writing for Ka-Ching!, so here’s a special hello! 

It was the Ides of March yesterday, and it got me thinking. Was Shakespeare’s Caesar a villain? Or an ambitious leader and a fiercely loyal friend? I think most of us will say it depends, because POVs define a character, don’t they?

Like, houseowners who rent out their property. Pop culture stereotypes (and some real-life experiences) might say “annoying, nosy, flag-bearer of gender segregation after sunset…” 

But financial services companies seem to love them. 

Just look at Housing.com’s new rent now, pay later (RNPL) feature launched earlier this month.

Rental credit beyond credit cards

Financial services companies and houseowners have their interests aligned in one very obvious way—they both want tenants to pay rent on time.