Not quite satisfied with its absolute dominance in the Indian market, two new experiments are now being undertaken to promote UPI’s reach
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Good morning [%first_name |Dear Reader%],
This week’s edition of Ka-Ching! is special because we have a new writer for you.
Ateesh Tankha is a keen observer of the payments landscape, by virtue of being a former head of merchant services for Citi N.A. He is now the co-founder and CEO of ALSOWISE Content Solutions—an ed-tech that helps students and adults improve their command of the English language.
And he has an important point to make about UPI’s latest international foray.
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UPI’s endless quest for use cases
by Ateesh Tankha
There are two things that are certain: the unending diversity of taxes and the relentless march of UPI.
And this is no empty claim. One only has to glance at the news to dispel any shadow of doubt. Only last week, Arundhati wrote in this newsletter about how changes to the Liberalised Remittance Scheme (LRS) will now—of all things—affect middle-class Indian tourists by imposing a 20% tax collected at source (TCS) on international travel-related spends.