Booking.com run by the world’s largest online travel agent Priceline Group has been in India for five years. It couldn’t fight the discounting battle but says, it now has a fix on strategy. Will it be able to survive what its biggest rival Expedia couldn’t?
Since 2012, Booking.com has got 28,000 hotels onboard, almost half the number of properties that Makemytrip and Goibibo have combined
All through this discounting mania, Booking.com remained on the sidelines. As a policy, it doesn’t fund discounts from its own pocket
For online travel agents, offering discounts in terms of coupon codes, cashbacks and subsidies over and above the room rates is not enough to maintain lead
A lot of push and pull happens between online agents and hotels to reach a deal that gives the best rates
If one were to ask, who is the Google of travel world, the answer would be Booking.com.
The company entered India in 2012. At first, it kept its head down, doing what it was good at–tapping travellers going in and out of India. But as the online travel market grew, it went after the domestic market, people travelling within India. This didn’t pan out as expected. India is the stronghold of online aggregators (OTAs)—MakeMyTrip, Yatra and Cleartrip. Booking.com hummed and hawed.
Over the last five years, Booking.com has got 28,000 hotels (including…
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