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Unlike sports, Moneyball has no boundary.

From Indian cricket to European football, F1 to chess, volleyball to online gaming, it covers everything.

Where there's a ball (and an athlete), there's money.

Who benefits the most from the sports budget? How do players manage endorsements? Moneyball has the answers.

The business of sport is huge and wide-ranging.

From sports broadcasting to sponsorships, athlete management to sports marketing and advertising, understand how it all works.

A journalist. An editor. A sports fan.

Jaideep channels his 10 years of journalism expertise and an undying love for sports in every edition of Moneyball. 20,000+ subscribers read it every week.

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About the writer

Jaideep Vaidya

Jaideep Vaidya

Jaideep edits stories, mainly for The Ken's Southeast Asia edition. Before joining The Ken, he has freelanced as a sports business writer for Forbes India, Mint Lounge, ET Magazine, and Quartz. Jaideep previously also headed the breaking news and sports desks at