Launched initially as a network of coaching centres in 2011, Byju’s has, in less than a decade, become the hottest real estate in the $1.96-billion Indian edtech market. It’s the newest member of India’s unicorn club and is valued at $3.6 billion as of 2018.
This narrative is our complete coverage about the company.
By partnering with lending companies like Capital Float and Bajaj Finserv, Byju’s was able to break through the affordability barrier. But sales agents with aggressive targets are pushing multi-year subscriptions and ever-larger consumer loans on to unsuspecting customers
India’s edtech space is crowded. Companies are jostling for screen time and user retention. Byju’s, the largest one, is ahead by miles. Their “fun-learning” videos and pedagogy have captured the market’s attention. But has the Byju’s magic actually worked?
The story of a mess called Pearson Education, TutorVista and Edurite. Some part of which is now Byju’s problem and maybe, just maybe, a distant opportunity
Using SD cards, Byju's may have cleverly sidestepped current Indian market constraints. But the very same SD cards may weigh it down as India 'leap frogs' to 24x7 broadband
Education technology is fine as far as classification is concerned, but what exactly is Byju’s getting at? How far along is it? Will the company get there?