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Narratives

Themed collections of our best stories

Everything you need to understand the world around you. In context. How companies have evolved their strategies over time. The way sectors are being disrupted. The most fundamental shifts happening in your industry. Don’t just read one story. Read the narrative.

Our narratives

The Ken publishes one story a day to help its subscribersunderstand tectonic shifts that matter in the technology, startup, healthcare and media spaces in India. Narratives connect them together. So that you understand what we wrote. In context. Over time.

Companies

Read our narratives for deeper insights into what companies are doing, how they got there, and how the future is going to unfold for them going forward.

Flipkart

Our best stories about Flipkart in India

Hotstar

Our best stories about Hotstar in India

PhonePe

Our best stories about PhonePe in India

Netflix

Our best stories about Netflix in India

Zomato

Our best stories about Zomato in India

Oyo

Our best stories about Oyo in India

Swiggy

Our best stories about Swiggy in India

Softbank

Our best stories about Softbank in India

Paytm

Our best stories about Paytm in India

Ola

Our best stories about Ola in India

Amazon

Our best stories about Amazon in India

Android

Our best stories about Android in India

Apple

Our best stories about Apple in India

Byju’s

Our best stories about Byju's in India

Xiaomi

Our best stories about Xiaomi in India

Google

Our best stories about Google in India

Jio

Our best stories about Jio in India

Uber

Our best stories about Uber in India

SaaS Businesses

Who's selling software as a service? How's that working out?

Investigative Reporting

When we go beyond shallow reporting to discover the deep, inner workings of organisations

Venture Capital

Turn your lens to the financiers

Public Companies

Detailed, ground-breaking storytelling about some listed firms in India

Marketplaces

Stories about companies balancing demand and supply equations

Chinese companies in India

Who are the players. What do they have in common. And what next

Big Tech

How Facebook, Apple, Netflix and Google are faring in India

Hyperlocal Businesses

On-demand local businesses are out to change urban centres. This is how

Indian Unicorns

Who are they? How did they get here? And what next?

Consumer startups and brands

Stories about innovation in FMCG and retail

Transformations

Gain a clear, conceptual understanding of the most tectonic shifts happening in India. Chinese companies in India. Acquisitions and Exits. Antitrust. And so much more.

Acquisitions and Exits

How companies strategized and executed their exits

Competition, power and monopolies

An examination of firms in dominant positions in India

Evolving careers

The future of work in India

Impact of Regulation

Sharp analyses of successful and (not so) successful policies

Cash and payments

How India uses money. Explained

Deadly Diseases

Who is affected. What can be done. What's at stake.

Business models

Examples of companies adopting innovative ways to make money

Insurance Models

Follow the money. Read the conflicts. Find out the future of insurance

Disruption in Media

The method behind the madness of big media strategies

Next Billion Users

How companies are building products for future audiences

Vaccines

Our best and most important public health stories

Great Pivots

Companies who changed. And how it turned out

Demonetisation and GST

Two big events. Stories about the aftershocks

Subscription Models

Read about companies adopting an innovative business model

The Jio Effect

The impact and aftershocks of Reliance Jio

Credit Lending Models

Money is changing. So is debt and credit. Here's how.

India in Space

India's space ambitions are climbing. So are the stakes.

Sectors

Get an advantage over your peers by staying up to date about what’s going on in your industry. Who are the incumbents and the upstarts. What are their strategies. How is it playing out.

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