In August 2016, it started as a whisper, water cooler gossip, a comment in passing but soon graduated to a serious conversation within Ola. By January 2017, the Indian unicorn, which was once valued at $5 billion, was often discussing it at its weekly meetings: it is losing market share to Uber. And it is nervous.
Hitch a ride
Ola at the crossroads
Ola started out as India’s Uber. It may have to become India’s Lyft
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