The fake peddlers had a good run. Not anymore. India’s food regulator is paving the way for food giants like Tata Sampann and ITC to enter the fastest-growing segment—organic food. But can organic farming scale?
On 22 June, the Food Safety and Standard Authority of India (FSSAI) took the first step to set hard legal walls around the definition of organic food
Established food majors like Tata Sampann, ITC and Reliance Fresh have begun the spadework to tap into this segment
Online supermarket Bigbasket, which launched its own organic brand BB Royal in June 2016, has shown that packaged organic brands are a hit
The Advertising Standards Council of India (ASCI), which aims to self-regulate claims made in advertisements, has often found products with tall claims of being organic as exaggerated and unsubstantiated
On 22 June, the Food Safety and Standard Authority of India (FSSAI) took the first step to set hard legal walls around the definition of organic food. It is inside these walls that the fastest-growing segment in food and groceries will find the freedom to flourish.
In the next three months when the draft regulation will be notified—it’s published on the regulator’s website and open for comments—it will free consumers and serious producers from the threat of fake organic food. It’d also be the…
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