With its new brand, OYO is becoming a bit more like conventional hotel chains. Does it have what it takes to succeed?
OYO is becoming a bit more like Sarovar, Marriott and IBIS
With 100 Townhouses planned, will it be the tail that wags OYO?
The business traveller segment is set to go to $90 billion by 2030
OYO now wants to be known as a premium brand with budget properties
In December 2016, OYO, India’s largest budget hotel aggregator, announced yet another change to its business model—an entry into fully managed hospitality through a new brand, “Townhouse”. And it was a complete departure from OYO’s strength: budget hotels.
On paper, the new business model is one of the oldest in the business. OYO plans to lease existing hotels and guesthouses, refurbish them and then operate them itself for a few years. The owner of the hotel gets a hefty guaranteed fee and additional revenue share. While OYO hires the staff, runs the hotel and manages customer experience.…
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