Digital India

Paytm’s “Flipkart Moment”

Momentum is the drug that fuels Paytm and Vijay Shekhar Sharma. Could it trip them too?

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There comes a moment in every company’s life when it straddles the chasm of what it was, and what it could be. The right steps put it into a position of unassailable strength none of its rivals can challenge. While the wrong ones, well, end up serving as case-studies later on of how small missteps can derail even seemingly unstoppable momentum.

Paytm’s moment started on around 9 p.m on November 8 when PM Narendra Modi announced that Rs 500 and Rs 1000 notes would soon cease to be valid tender. “Demonetization”, though a wrong phrase to…

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