It was unusual, even by the standards of Indonesian tech giants’ increasingly cheeky advertisement campaigns. Shopee and Tokopedia, two of the largest e-commerce companies in the country, were locking horns in a public display of one-upmanship via billboards and digital ads. At the peak of the spat in January, Shopee (the e-commerce branch of New York…

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AUTHOR

Nadine Freischlad

Nadine is based in Jakarta. She likes stories that capture the impact of digital transformation in Indonesia, with a special fondness for "clicks and bricks" businesses and platform economics. Previous stints with Tech In Asia, KrASIA, bylines in VICE, SCMP, CNN.

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