A pandemic spells disaster for most companies, but LINE executives can be forgiven for worrying more about how a US$30-billion merger deal involving Japanese parent LINE Corp will shape its business.

Thailand’s top messaging app with 46 million monthly active users—or 65% of the population—LINE operates a trifecta of services that can easily beat the odds during a lockdown. There’s online video, food delivery and e-commerce. While the company admits it saw advertising revenue dip advertising revenue dip Bangkok Post Line Thailand meets Q1 growth target Read more during the pandemic, its services saw significant user growth in Thailand:

  • Its LINE Man service saw food delivery orders jump 4X between January and March, as The Ken previously reported previously reported The Ken Hungry, Thailand?

AUTHOR

Jon Russell

Jon Russell is Southeast Asia editor for The Ken based in Bangkok. Originally from the UK, Jon moved to Thailand in 2008. He’s passionate about telling thoughtful business stories, and tracking the impact of the internet in his adopted home of Southeast Asia.

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