The world’s first gaming mouse. The world’s thinnest and top gaming laptop. A global, virtual rewards system for gamers. A chewing gum and energy drink mix that supposedly help gamers boost their focus and reaction time. For two decades, Singapore- and California-headquartered Razer has fortified its position as one of the leading gaming hardware, accessories, and services companies. It claims to have 100 million users across the globe.
But there’s a big change taking place in the company. Often called the “Apple of the gaming world”, Razer nowadays prefers the description of “a lifestyle brand for the youth and millennials”.