You know WhatsApp. She uses it to exchange messages (and slightly too many cat GIFs) with her friends and family. He uses it to buy organic vegetables via chat with the local grocer. They use it to launch a business.
Yes, startups in Southeast Asia are built on WhatsApp these days. Most businesses built on chat apps are in e-commerce—much of buying and selling is rooted in conversation and persuasion after all (we recently reported reported The Ken Chat spells ka-ching and conundrum for SE Asia’s e-commerce Read more on conversational commerce in detail).