It was one of those “Trust me, I’m an engineer” moments. In 2012, Lusarun ‘Trumph’ Silpsrikul watched his friend in Thailand run her online business entirely on Facebook. She listed her items—women’s clothing and accessories—on the social media platform and took customer orders through its chat function.
Business was booming. Every part of the transaction—from answering queries to tracking payments and coordinating delivery—required a dizzying amount of back-and-forth messaging.
Trumph, an engineer, got thinking, and recommended his friend to get a website. She would no longer have to facilitate the purchases and customers could checkout instantly.