Southeast Asia—the land of the free(mium)? If there was any doubt about this, there’s a clearer picture emerging with the recent shake-up in the region’s OTT OTT Providers offering TV series and film content over the Internet playing field.
Hong Kong-headquartered freemium streaming platform Viu has overtaken global major Netflix in terms of paid subscriptions in the region, according to a report by research firm Media Partners Asia (MPA) in August. MPA also shared that, out of a total of 29.6 million paying subscribers in Southeast Asia:
Paid subscribers of OTT platforms
- Disney 6.1 mn
- Viu 5.2 mn
- Netflix 4.5 mn
This is despite Viu having a free, ad-supported tier for non-subscribers.