Indonesian YouTuber Felicia Putri Tjiasaka has gone from explaining mutual funds, stocks, and other investment instruments to her 95,000-strong Gen Z and millennial audience to talking about the most Covid-friendly metal—gold. To her surprise, her gold purchase videos have become some of her most viewed. “I just didn’t see it as a productive asset,” she said, in an interview with The Ken.
The price of gold has kept rising this year, as is typical during times of economic uncertainty. In Indonesia, it’s now worth more than 20% of its January 2020 price. Gold has also seen a cultural shift in Indonesia.