In the three-horse race between global cloud computing providers, Amazon Web Services (AWS) leads in terms of revenue, followed by Microsoft Azure. Google Cloud Platform (GCP) comes in third. The latter, however, was first to drive a stake in the ground of the Indonesian market.

Quite literally, the ground. All three companies are already serving Indonesian clients from overseas locations, like Singapore. But Google’s new Indonesia region, launched on 24 June, means the tech giant is now offering cloud services from physical infrastructure in the country.

This brings key advantages.

For one, the firm can promise customers higher speed and lower latency because data won’t have to travel around as much.


Nadine Freischlad

Nadine is based in Indonesia. She covers Southeast Asia's super apps, the changing nature of work and employment, and other structural shifts happening as a result of digital disruption.

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