Jelly Zialcita usually shops groceries in person. When Metro Manila went under a lockdown mid-March to combat the spread of Covid-19, she ordered from local online grocery delivery service MetroMart for the first time.

“The waiting lines were just too long outside the supermarket. We’d spend around two to three hours lining up.”

Her mom, who lives in a neighbouring city, avoids the supermarket altogether because she worries her high blood pressure is a risk factor. She resorted to ordering online through homegrown company Zagana, which delivers farm products.

The pandemic is proving to be the perfect opportunity for online grocery services.


Jum Balea

Jum is a Manila-based reporter for The Ken, where she covers startups and business across Southeast Asia, with a focus on the Philippines. She previously was editor for Tech In Asia, and business editor for Philippine media companies Rappler and ABS-CBN.

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