A twenty-something influencer promotes an up-and-coming beauty brand via Instagram Live. He reviews the product line, drops the price, explains how it’s a bargain, and then lets viewers know where they can buy it.

A middle-aged woman regularly shares household items on sale to her friends on their WhatsApp group. They place their orders through an app together. They get the items at a discount because they buy together.

An agent collects his neighbours’ monthly grocery orders. He orders the goods in bulk and distributes them to his community after the shipment arrives.

Three different types of sales, but they all fall under the same category.

AUTHOR

Yunindita Prasidya

Based in Bali, Dita writes about Indonesia’s growing digital economy, including how technology is shaping the lives of young Indonesians and impacting traditional industries. She was previously a reporter at The Jakarta Post.

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