You’ve just started working and you’d like to own your very first credit card. What kind of credit card works best for your annual salary? From which bank? Are you looking for cashbacks or rewards in the form of discounts at petrol stations? That’s where a financial comparison site comes in. It helps one compare financial products ranging from credit cards, personal and home loans to insurance and broadband packages.
Headquartered in Malaysia, iMoney is one of the top destinations for financial comparison. It competes with LoanStreet, Jirnexu, which operates RinggitPlus—all three launched in 2012—and CompareHero, which entered the market in 2014 and is owned by Hong Kong’s CompareAsiaGroup.