If you can’t beat them, join them. Or better yet, join them up.
This seems to be the playbook of pay-TV operators like UK’s Sky and Spain’s Movistar, whose subscriber base has been dented by the legion of digital video streamers like Netflix and Disney+. Across markets, more audiences are unshackling themselves from programming schedules of linear TV linear TV Traditional television service broadcasting programmes on a fixed schedule, typically through satellite, cable or over the air. to embrace on-demand viewing/binging.