In late 2020, Kumu achieved something few other startups have in Southeast Asia. Despite only launching in 2017, Kumu became the top-grossing social app in its home market, the Philippines, surpassing global heavyweights like Bigo.
That strong form continued into 2021. According to data from app analytics firm Apptopia, Kumu brought in slightly more than US$2 million from Filipino users in the first 10 months of this year, while the same figure for Bigo was US$1.4 million. And even with two months left to go, Kumu had already overshot the previous year’s total in-app purchase value by 35%.