Consumer internet services, such as e-commerce, tend to dominate the landscape in Southeast Asia. The last year, however, has seen business-to-business (B2B) players rise to the fore, using different monetisation models, such as software-as-a-service (SaaS) billing.
The pandemic era has seen notable deals in the B2B space. These include TradeGecko’s sale to global leader Intuit, seller services company Stamped.io being snapped by WooCommerce, and even a new unicorn, as intellectual property intelligence startup PatSnap raked in a US$300 million round led by SoftBank’s Vision Fund II.
B2B success stories have, to date, been anomalies in Southeast Asia.