“What is our core competency and what will the world look like post-Covid? We’re still not sure if it will be a big success,” says David Soong, co-founder of Indonesia-based photography startup Sweet Escape. The artificial intelligence (AI)-driven platform connects photographers with customers who want professional photos.

Survival. Sustainability. Cost-cutting. The startup tenet of ‘growth at all costs’ has given way to less ambitious targets in the aftermath of the coronavirus pandemic. Everyone is re-evaluating their plans.

Startups of all sizes and growth stages have been forced to go on the backfoot after the pandemic hit.

AUTHOR

Jon Russell

Jon Russell is Southeast Asia editor for The Ken based in Bangkok. Originally from the UK, Jon moved to Thailand in 2008. He’s passionate about telling thoughtful business stories, and tracking the impact of the internet in his adopted home of Southeast Asia.

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