Harvests have been good so far this year. Indonesia’s farmers are sitting on tonnes of rice, fruits, and vegetables, waiting to be sold. There’s one problem: Covid-19 is slowing down usual sales routes. The markets aren’t buying as much produce as they used to earlier because people are staying away.
For companies specialising in selling farm-fresh groceries online, however, the crisis is an opportunity. For one, the pitch to farmers has become much easier: “We can help you offload some of your produce, because we sell to customers directly, at their homes.”
Demand is also taking care of itself.