In a world ravaged by a pandemic, with people locked down at home, mobile network operators should logically see a spike in data consumption. This is especially true in emerging markets, where a majority of people rely on mobile phones to access the internet. In developed markets like Singapore, though, that isn’t quite the case….
Work from home blues hit Singapore’s packed telecom space
98% of Singapore households have broadband internet. With travel restricted and remote working the norm, telcos have seen mobile revenues shrink. MVNOs, which don’t have other business units to fall back on, are especially feeling the pinch
With Singaporeans consuming less roaming data and making fewer voice calls, its four telcos and 10 MVNOs have been hit hard
Roaming and one-time traveller SIM purchases in Singapore contribute about 15-20% of overall mobile revenues
Deep-pocketed telcos have their feet in other business units—like enterprise, broadband, pay TV—but MVNOs have no such luxury
MVNOs have to monetise their customers or offer new services if they are to survive the pandemic, even as 5G is on the horizon