It’s rare that a country suddenly opens up to the internet. But that’s exactly what happened when Myanmar ended decades of military rule in 2012.

By September 2014, the price of a SIM card had fallen from a prohibitive US$200 in 2012 to just over US$1. That enabled swathes of the 55 million population to rush online for the first time, swamping Facebook, vociferously devouring YouTube videos, and enjoying the benefits of chat.

One company that sat in the eye of this modern-day digital storm is Phandeeyar—an investment and services company that helped turn Myanmar’s insatiable appetite for digital services into an ecosystem of startups and homegrown services.


Jon Russell

Jon Russell is Southeast Asia editor for The Ken based in Bangkok. Originally from the UK, Jon moved to Thailand in 2008. He’s passionate about telling thoughtful business stories, and tracking the impact of the internet in his adopted home of Southeast Asia.

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