In 2013, Ardelia Apti applied for an internship at the phone credit agent startup Ruma—now known as Mapan—founded by Aldi Haryopratomo. Ruma wasn’t a household name then. Homegrown startups were yet to see a success story of their own. There weren’t any star founders who could lure in fresh talent like Ardelia. Gojek, Indonesian tech sector’s poster child which would later acquire Mapan, had yet to attain unicorn status—it hadn’t even launched its app.
It was difficult to make a strong case for building a career in the technology industry at that time. However, the idea of working for a profit-driven startup such as Mapan while delivering social impact intrigued Ardelia.