Suddenly, Indonesian ride-hailing leader Gojek is all over Bangkok. Billboards, public transport stations, and even YouTube, Facebook and beyond.

The company has dominated online and offline advertising space across Thailand’s capital since September, when it rebranded its local operations from the Thai-only “GET” to the internationally-familiar “Gojek”. This relaunch comes close on the heels of Gojek securing over US$1.5 billion in financing, which included investment investment The Ken Facebook, PayPal’s payments play a super app-ortunity for Gojek Read more from Facebook and PayPal in June 2020.

AUTHOR

Robert Elder

Robert Elder is a Bangkok-based reporter who has lived in the US and China. His work has previously appeared in Business Insider, Tech in Asia, Kr-Asia, HCI International, and more. He contributes to China Tech Research Lab and works on kejiwhispers.com.

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