If anything, HappyFresh will hope its second stint in the Philippines lasts longer than its first. The Indonesia-headquartered online grocery platform couldn’t stick it out for more than six months when it first set foot in the country in 2015. It just couldn’t keep up with its rival Honestbee.
But there’ll be no repeat in 2021, when HappyFresh gives it another shot. For one, Honestbee doesn’t exist anymore. In July 2020, Singapore’s High Court issued issued DealStreetAsia Honestbee hit with winding-up order from Singapore High Court Read more a winding-up order against the Singapore-headquartered online grocer, leaving HappyFresh to enjoy a period of unprecedented growth almost all by itself.