Mention “Touch ‘n Go” in Malaysia and chances are most people will know what you’re talking about.
The name is associated with two ubiquitous products in the country. One is the Touch ’n Go electronic prepaid card, which is used to pay for public transport, tolls, parking, and even retail shopping. Some may even call it the country’s first real fintech product—introduced in 1997. There are over 20 million active Touch ’n Go cards in circulation.
And then, there’s the Touch ’n Go eWallet, which has become one of Malaysia’s largest wallets in just four years.