“X” has a popular TikTok account in the Philippines with over a million visitors, 2.2 million likes, and 53 million views. Every day, more and more professionals want to make an appearance on it.

“X” also features on mobile ads, appears on local e-wallets, convenience store coffee cups, and even on grocery packets. It loves online chatrooms too.

But “X” is neither a celebrity nor an influencer.

If it is still not clear, here is another hint: “X” is trying to solve a major problem in a country that is short short Philippine Daily Inquirer PH short of 92,000 physicians in view of pandemic — DOH exec Read more of 93,411 physicians, 44,000 nurses, and thousands of other medical professionals.

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Isabel Martinez

Isa is based in Manila. She covers Southeast Asia's and the Philippines' media, employment and work, policy and investments, and other sectors reshaping consumer life.

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