If you take a world-famous gaming hardware brand and add payment services on top, it seems like a recipe for success on paper. After all, you’ve got a captive customer base to plug your payment services. In reality, though, it’s not as simple as turning on a tap—something Hong Kong-listed Razer recently discovered.
In August, the gaming peripherals brand told 1.1 million users of its Razer Pay e-wallet that it’s shutting down the service. After launching in Malaysia in 2018 and later expanding to Singapore, the service never made it out of beta mode. It could not carve out a significant share in either market, both of which are dominated dominated Boku The 2021 Mobile Wallets Report from Boku Read more by super app Grab’s GrabPay.