Free unlimited data. Free mobile-to-mobile calls. Free calls to local fixed lines for 20 minutes a day. Twenty free SMSes a day to local mobiles. These were some of the goodies dangled by Singapore’s newest telecommunications company, TPG Telecom, in a bid to sign up subscribers for its year-long trial. The trial, which TPG offered to the first 20,000 people who registered their interest, began in December 2018. TPG relaunched relaunched Vulcanpost TPG Relaunches FREE One-Year Mobile Trial With Unlimited Data And Calls Read more the trial in March 2019 because of positive interest and then extended extended Vulcanpost S'pore's 4th Telco TPG Extends Its Free 4G Mobile Trial, Delays Commercial Launch To 2020 Read more it to 300,000 people in December 2019.
One line too many
TPG Telecom’s wrong place, wrong time moment in Singapore
There was a lot of enthusiasm when TPG won the licence to become Singapore’s fourth telecom company in December 2016. But mobile virtual network operators might have beaten it to the punch and blunted any impact it may have had
Singapore’s telecom market has changed significantly in the three years between TPG winning a licence and getting set to launch its commercial service
Mobile virtual network operators (MVNOs) have burst onto the scene and given telcos a run for their money by starting a price war
TPG has faced issues in its trial period before launch, and there are questions as to whether it will be able to be commercially viable
TPG is looking to crack a market that has gotten used to low prices and high data caps, factors that will likely blunt its entry