35,000 food stalls. That’s how many Peter Shearer found when his startup, Wahyoo, began mapping traditional eateries across Jakarta three years ago.
According to Shearer’s calculations, each food stall—also known as warteg, or warung makan in Indonesia—sells about 100 meals a day, amounting to 3.5 million daily interactions.
Its customers are construction workers, drivers, students, entry-level office workers, or sales representatives—people with a budget of IDR 10,000-15,000 (US$0.70-1) per meal. People who spend a lot of time on the road, and may have no access to a kitchen.
Wartegs are a bit of a black box.