Drive through the busiest thoroughfares of Metro Manila, the Philippines’ capital region, and you’ll encounter huge purple billboards displaying a smiling woman pointing to a blurb about how easy it is to get a loan from digital bank Tonik.
Surf video-sharing and social-media platforms such as TikTok, Facebook, or Instagram, you might find a reel featuring one of the country’s biggest stars, showcasing a black bank card from the banking app Maya—another digital bank—with the tagline: “It’s my bank, my money, my way.”
Stroll through major malls in the country, and you’ll pass by a black self-service kiosk with bright aqua-blue lights, prompting you to open an account with digital bank GoTyme, in a few taps.
