Ryde and the perils of being a ride-hailing middle child in Singapore
Ryde has a lot of work to go from being known by 1 in 10 to at least 3 in 10 to hit their goals. Seems like they are sacrificing profitability on the altar of growth in an attempt to up their market share. But with Singapore tightening Covid-19 measures again, the effect of this promotional campaign is likely stunted or negligible.