Ryde has a lot of work to go from being known by 1 in 10 to at least 3 in 10 to hit their goals. Seems like they are sacrificing profitability on the altar of growth in an attempt to up their market share. But with Singapore tightening Covid-19 measures again, the effect of this promotional campaign is likely stunted or negligible.

Benjamin Cher

Mainly because the challenges that the Chinese market is facing isn't what Singapore is facing. But also monetary policy is already complicated and when you start printing digital currency you run into issues of whether the digital currency is tagged to the physical currency in the market or new money that was just minted. These are just the tip of the iceberg of issues surrounding digital currency in mainstream use, and that's not getting into how to implement a wallet or uses for the population.

Benjamin Cher

You're right Kevin, we'll fix the infographic

Benjamin Cher

It seems that SPH is littered with many digital missteps. Some of it was too ahead of its time and some were just wrong place wrong time. SPH's digital ventures seem to not be able to let go of its core offline media products, hence sgcarmart and hardwarezone being in niches that does well digitally but still has that print product.

Benjamin Cher