K-pop took centre stage in SE Asia, but how long can it hold it?
Great hearing from you, and glad to know this story was enlightening! To answer your question, data that clearly indicates what entertainment ex-Hallyu fans move to is scant. But the pull of entertainment from Taiwan, China and Japan has always been strong in Southeast Asia and remains so. There are also indication that Southeast Asian music artists are gaining traction on music streaming platforms. Coupled with K-pop's zeal in recruiting idols from local markets in its bid to "glocalise" (we mentioned this in the story above), it is possible that more and more Southeast Asians are embracing music from their own countries. But for now, it remains to be seen if the rising interests in local acts are due to 'migration' from K-pop.
