What's behind Star India’s all-in bid for the Indian Premier League media rights? After all, Rs 16,347.50 crore is a lot of money. Even for Star India
Star’s auction strategy was to throw everything at the global bid. History was on its side
Besides IPL, Star India’s cricket rights portfolio includes Indian cricket and all ICC tournaments
Since winning the rights, Star is actively considering bifurcating its pricing plan for Hotstar: Pay up for the live feed, delayed for free
Having acquired the IPL at a massive sum, Star could reluctantly consider foregoing a bid to retain Indian cricket rights
Minutes after Star India was announced as the winner of the Indian Premier League (IPL) media rights for the next five seasons on Monday, employees of the network were already feeling the pressure. To drive sales, with new, revised targets coming very soon. Whatever math Star India must have done to win these rights, across digital and television, for India and rest of the world, the total amount it has paid is eye-popping. At $2.55 billion. Or a massive Rs 16,347.5 crore. Or Rs 54.5 crore per IPL match.
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