All In

IPL Rights: Inside Star India’s high-stakes poker

What's behind Star India’s all-in bid for the Indian Premier League media rights? After all, Rs 16,347.50 crore is a lot of money. Even for Star India


Minutes after Star India was announced as the winner of the Indian Premier League (IPL) media rights for the next five seasons on Monday, employees of the network were already feeling the pressure. To drive sales, with new, revised targets coming very soon. Whatever math Star India must have done to win these rights, across digital and television, for India and rest of the world, the total amount it has paid is eye-popping. At $2.55 billion. Or a massive Rs 16,347.5 crore. Or Rs 54.5 crore per IPL match.


To access this content, you must purchase Quarterly, or log in if you are a member.

Read the full story now. Subscribe to The Ken

Stories on The Ken are available only for its subscribers. Join us now to get instant access.

Have an account?

Related stories

More stories in /Analysis & /Business

See all in Analysis & Business

This story is exclusively for premium subscribers. Subscribe now to get access.

Read the full story now. Subscribe to The Ken

Why should I pay for reading your stories?

Lots of effort We go to lengths to put in time and resources required to get the most factual, honest stories out there.

Advertising independent Our primary allegiance will always be to our readers. We won't be swayed by our advertisers and investors.

We can't do all of this by giving away our journalism for free and selling our readers by the thousands to advertisers.

Get premium access