The 2019 Indian elections, which begin in less than a week, loom large in Diggaj Mogra’s life. It’s all he has time for. “If you were to register as a candidate today, by tomorrow you would have 50 different companies calling you saying, ‘We’ll do SMS for you, give you databases, etc.’,” says Mogra, a director at  Jarvis Consulting. A Mumbai-based election strategy and tech company, Jarvis (like the AI in the Iron Man films) was founded by two former executives at cab aggregator Ola—Piyush Jalan and Piyush Gupta—in December 2016.

“Digital”, “technology” and “social” have dominated the Indian electoral lexicon ever since the 2014 race—dubbed India’s first “social media election”—courtesy the campaign of the now-ruling Bharatiya Janata Party, or BJP.


Pranav Srivilasan

Pranav has been in the editing and news business for several years, working on everything from financial markets to policy to features.

View Full Profile

Sign up to our India edition to read this story instantly

To sign up, you’ll create an account that will give you access to a new free story published once a week and archive of 214+ previously published free stories from our India edition. You’ll also receive one email every morning from us introducing the day’s story.

If you’ve already signed up, just enter your email below or login using Facebook or Google.