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Trimming the fat

How Airtel learnt to stop worrying and love the bomb

Bruised, battered but still standing after two years of the Jio explosion, Bharti Airtel wants to change the way it fights Jio

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Led by market leader Bharti Airtel, Indian telecom crossed an invisible line in October 2008. For the first time in the country, a telecom market—Delhi—had more mobile subscriptions than people. Nineteen million subscriptions for a 17 million-strong population. The crossing of that invisible line in Delhi was soon followed by many other cities. Chennai, six…

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