to instantly read 150+ free stories & 250-word summaries of all our stories

Cutting flab

Aetna bets on managed care that insurers had, so far, sidestepped

Diagnostics on demand, click-ready pharmacies, and mall-like hospital services. Before an insurer finally writes the cheque, a healthcare seeker today has serious choices to make. Can somebody guide through the maze?

08/08/17

Ruhi Kandhari

In December last year, Aetna made its first investment of Rs 100 crore to expand its subscription product in India. Six months on, it claims to have 600,000 subscribers, growing at 50,000 each month

A few insurance providers are exploring outpatient insurance like Max Bupa, Religare and in July, Aditya Birla launched its first  product

It is  estimated that the potential outpatient market is about 20X  the size of inpatient health insurance, constituting 61 million people who spend Rs 10,200 crore annually

Not just insurers, even digital platforms such as 1mg and Practo have jumped on the bandwagon, even offering their network to insurance companies for “full digital track and trace”

odd-1037935_1920-1920x1280.jpg

Want to read a free 200 word summary?

Remember the family doctor who found roles in many a Bollywood film? The one, who would rush home with his big physician’s bag for an emergency. He would stand by the bed of the dying old, counsel folk to keep their anger in check to avoid cardiac events; chide children who indulged too much their…

To access this post, you must purchase Monthly Recurring, Quarterly or Weekly Product.

Read the full story. Subscribe now.

Why subscribe? Let us explain.

Already Registered?

Related stories

More stories in /Healthcare & /Reportage

See all in Analysis & Healthcare

This story is for subscribers only.
or

Read the full story. Subscribe now.

Why subscribe? Let us explain.

The selected story is available only for paid subscribers. Might want to change your mind!

Subscribe now

Already Registered?

Questions?

What is The Ken?

The Ken is a subscription-driven media site. We write one story a day (weekdays only). These stories have sharp, original insights on technology, business, science and healthcare from India.

Why do I have to sign up to read your stories?

Our stories are not free. Well, some select stories are. But, a significant part of what we write at The Ken is for subscribers only. We put in a lot of effort and resources in writing our stories and believe that you must pay for good journalism.
Hence, our three plans. 1) The annual membership
2) The free sign up
3) The recurring quarterly subscription

On journalism and why you should pay for it, if you haven’t already seen it, here’s a great explainer from John Oliver.

So, one must pay for journalism?

Yes.

How many stories will I get if I take an annual membership?

200+ stories.

And, in the free sign up?

Four stories every month.

Do I get a refund?

We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am not getting my daily emails. Do I have to whitelist emails from The Ken?

An added benefit of your subscription (free/paid) are the daily personalised emails. These emails, at times, might end up in your spam/junk folder due to emojis, attachments or images. In case you’re not receiving these emails, it might help to whitelist us. If the problem still persists, write to us at [email protected].

Why am I unable to access the archives?

Full and unrestricted access to our archives is a feature of our annual membership.

My payment is not going through, what can I do?

Please write to us at [email protected] detailing the payment error or queries.

See all FAQs

    See all results for Ken

    No results found for Ken.