Remember the family doctor who found roles in many a Bollywood film? The one, who would rush home with his big physician’s bag for an emergency. He would stand by the bed of the dying old, counsel folk to keep their anger in check to avoid cardiac events; chide children who indulged too much their sweet tooth. He earned the friendship, respect, and trust of families. An American health management company, Aetna Inc., has pulled that doctor from the screen into the real world.
In December last year, Aetna made its first investment of Rs 100 crore to expand its subscription product in India, which offers primary care, discounts on pharmacy and diagnostic bills and most importantly, medical advice.