“The greatest gift is a portion of thyself.”
– Ralph Waldo Emerson
A New Battle
Jio wants to disrupt the telecom enterprise market—with a focus on micro, small and medium enterprises
With optical fibre in 1,600 towns, a dedicated team of over 1,000 executives, and a partnership with Microsoft, it wants to commoditise cloud applications
The large enterprise segment will be harder to crack. Jio has already tried and failed to woo companies like Apple and Flipkart
Even as incumbents like Bharti Airtel and Tata Communications defend their turf, Jio could have a shortcut to gain large enterprise clients
When Reliance Jio made its entry in 2016, it created waves, not ripples. Huge tidal ones, caused by its dirt-cheap tariffs. They washed many away, while incumbents like Vodafone India and Idea merged just to stay afloat. When the waters receded, Jio stood tallest, with more subscribers than any of its competitors.
Indeed, in its most recent results—for the quarter ended March 2020—its net profit, year-on-year, almost tripled to Rs 2,331 crore (~$308 million).
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