Get full access to one story every week, and to summaries of all other stories. Just create a free account

On a particularly bright day in January, Nitin Mishra decided to write to International Business Machines (IBM). He wanted to experiment. For five months, Mishra, along with his two friends Ankit Dhawan and Deepak Mishra, was trying to develop an app that would discover relevant content, shorten it and deliver it to users. His team was facing the obvious problem: How to make the app that would stand out in the market clutter? They wanted to make an intelligent live news curation and summary app. Their own product monitored trending news and personalised it for users, but it wasn’t really the app that users would swoon over.

In his email, Mishra inquired if IBM would allow him access to Watson. Its cognitive fame had reached India much before the supercomputer officially arrived here.

A week later, much to his surprise, IBM wrote back inviting him to ‘explore’ Watson. It turned out, the co-founder of Awesummly had knocked at IBM’s door just in time. Watson—which can analyse data, relate to it, build patterns and come up with an answer to just about any question—is more than just a service for IBM. The Armonk, New York-based company has invested billions of dollars in Watson. And beginning 2014, it has been building business units around it, abandoning the seven-year long Smarter Planet vision. In late 2013, IBM opened up Watson to the global developer community which by February 2016 counted nearly 80,000 developers and 500 startups and companies among its active users.

So when Mishra wrote to IBM, the latter was making sure that Watson Application Programming Interfaces (APIs) were available in India, one among 45 countries.

Misra and Awesummly did start using Watson, but no longer do so today.

India's conspicuous absence

Last week, IBM kicked off the second edition of World of Watson event in Las Vegas, US. For an entire week, the company put on display what prominent clients and its top researchers had done to expand the scope of business using Watson. Going by the news and statements trickling from the event, it appears there wasn't much participation from India. The country has had a slow start

Last week, IBM kicked off the second edition of World of Watson event in Las Vegas, US. For an entire week, the company put on display what prominent clients and its top researchers had done to expand the scope of business using Watson. Going by the news and statements trickling from the event, it appears there wasn’t much participation from India. The country has had a slow start.

India connect (or disconnect?)

Don’t mistake that for a low-key start, though. The first public announcement of Watson’s formal arrival was a memorable one. At upscale Ritz-Carlton hotel in Bengaluru in February, guests found robot Nao, powered by Watson, chit chatting with them; even dancing, Gangnam style.

AUTHOR

Moulishree Srivastava

Moulishree has over five years of experience in journalism. In her previous assignment, she was a Principal Correspondent for Business Standard where she wrote on technology and telecom. Prior to Business Standard, she was at Mint, where she wrote on various subjects — tourism, hospitality, real estate, science, cyber security and technology. Moulishree graduated as an engineer in Information Technology from Chandigarh Engineering College. She worked as a software engineer briefly but then took a detour and got her journalism degree from IIJNM, Bangalore. She will be based in Bangalore and you can reach her at her [email protected]

View Full Profile

Subscribe to read this story

The Ken is the only business subscription you need. Questions?

 

Premium

  • 5 original and reported longform business stories every week
  • Access to ONLY India edition
  • Close to 250 exclusive stories every year
  • Full access to over 6 years of paywalled stories
  • Pick up to 5 premium subscriber newsletters
  • 4 original and reported longform business stories each week
  • Access to ONLY Southeast Asia edition
  • Close to 200 exclusive stories every year
  • Full access to all paywalled stories since March 2020
  • Pick up to 5 premium subscriber newsletters

Rs. 2,750 /year

$ 120 /year

India Edition
Subscribe Subscribe
Most Asked For

Borderless

  • 8 original and reported longform business stories each week
  • Access to both India and Southeast Asia editions
  • Close to 400 exclusive stories every year
  • Full access to over 6 years of paywalled stories across India and Southeast Asia
  • Unlimited access to all premium subscriber newsletters
  • Visual Stories

Rs. 4,200 /year

Subscribe
 

Echelon

  • 8 original and reported longform business stories each week
  • Access to both India and Southeast Asia editions
  • Close to 400 exclusive stories every year
  • Full access to over 6 years of paywalled stories across India and Southeast Asia
  • Unlimited access to all premium subscriber newsletters
  • Visual Stories
  • Bonus annual gift subscription
  • Priority access to all new products and features

Rs. 8,474 /year

Subscribe
Or

Questions?

What kind of subscription plans do you offer?

We have three types of subscriptions
- Premium which gives you access to either the India or the Southeast Asia edition.
- Borderless which gives you complete access to The Ken across both editions
- Echelon which gives you complete access to The Ken across both editions along with a bonus gift subscription

What do I get if I subscribe?

The Premium edition gives you access to stories in that edition along with any five subscriber-only newsletters of your choice.

The Borderless and Echelon subscription gives you complete access to The Ken across editions and unlimited access to as many newsletters as you like.

What topics do you usually write about?

We publish sharp, original and reported stories on technology, business and healthcare. Our stories are forward-looking, analytical and directional — supported by data, visualisations and infographics. We use language and narrative that is accessible to even lay readers. And we optimise for quality over quantity, every single time.

Our specialised subscriber-only newsletters are written by our expert, award-winning journalists and cover a range of topics across finance, retail, clean energy, cryptocurrency, ed-tech and many more.

How many newsletters do you have?

We are constantly adding specialised subscriber-only newsletters all the time. All of these are written by our team of award-winning journalists on a specialised topic.

You can see the list of newsletters that we publish over here.

Does a Premium subscription to your Indian edition get me access to the Southeast Asia edition? Or vice-versa?

Afraid not. Each edition is separate with its own subscription plan. The India edition publishes stories focused on India. The Southeast Asia edition is focused on Southeast Asia. We may occasionally cross-publish stories from one edition to the other.

We recommend the Borderless or the Echelon Plan which will give you access to stories across both editions.

Do you have a mobile app?

Yes! We have a top-rated mobile app on both iOS and Android which allows you to read on-the-go and has some amazing features like the ability to bookmark stories, save on your device, dark mode, and much more. It’s really the best way to read The Ken.

Is there a free trial?

You can sign up for a free account to experience The Ken and understand our products better. We’ll send you some free stories and newsletters occasionally, and you can access our archive of previously published free stories. You can stay on the free account as long as you’d like.

The vast majority of our stories, articles and newsletters can be accessed only by a paid subscription.

Do you offer any discounts?

Sorry, no. Our journalism is funded completely by our subscribers. We believe that quality journalism comes at a price, and readers trust and pay us so that we can remain independent.

Do you offer refunds?

No. We allow you to sample our journalism for free before signing up, and after you do, we stand by its quality. But we do not offer refunds.

I am facing some trouble purchasing a subscription. What can I do?

Just write to us at [email protected] with details. We’ll help you out.

I have a few more questions. How can I reach out to you?

Sure. Just email us at [email protected] or follow us on Twitter.